- Value - lightness (light vs. dark, or white vs. black),
- Intensity/saturation - primary color most intense - (intense vs. dull)
- Hue (e.g., red, orange, yellow, green, blue or purple).
When gray is added to hue - tone
When black is added to hue- shade
DIGITAL+NEWMEDIA: Placemaking for the 21st century.
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